About Us
Impormex USA Marketing is led by President and CEO Netza Roldan, who was educated in Mexico City at the Center for Superior Studies of San Angel and later at the University of Houston, with studies in Hotel & Tourism Management and International Marketing. After extensive experience in the tourism industry in Mexico, he gained a reputation in business development through his work in various Latin American countries. This experience and knowledge has enabled him to develop successful Hispanic-oriented marketing campaigns within the United States. Netza’s ideas, creativity and innovations developed the Hispanic market segment profitably, for the first time, for one of the world’s leading hotel chains in Chicago.
The success achieved surpassed all expectations within the company and served as a showcase of the new trend which some of the leading companies in corporate America are following in developing world-wide marketing strategies.
Netza was successful in managing a multi-million-dollar contract with the Coca Cola Bottling Company, creating marketing programs which brought much-needed funds to the Chicago Public School system. He also founded a non-for-profit organization which currently produces entertainment, educational and health-related programs through the music, art and dance of the tango.